Do you know your practice's original success formula that launched your practice to new heights and accelerated your career? Before listening this podcast I urge you to take a step back and think of what marketing initiatives brought prospects funneling into your marketing pipeline. What did you do or say during first appointments to turn prospects into long term clients? What additional communications have you provided that your clients have raved about?
Now that you have these in the forefront of your mind, let me ask you... Are you still doing them? Have you changed your formula and found it to be not quite as successful as it once was?
The #1 marketing frustration we hear from advisors is, "It worked so good... I quit doing it!" Many advisors find a marketing initiative or a formula that works great and fills their prospecting pipeline, but slowly over time, they start changing/altering their formula. When the alterations to the formula start to clog their pipeline, and their results drop dramatically, they veer so far away from the “original formula”, that they stop doing anything altogether.
Brent’s Podcast titled, "The 10 Most Costly Marketing Mistakes", will guide you through each of the ten marketing mistakes and ways to avoid and/or navigate through them. As you listen, grade each mistake so that you can prioritize which marketing initiative to tackle first, which will help you navigate your way to success.
Running Time: 52:19.
This information is for licensed professionals only as well as those licensed professionals authorized by USA Financial to access these materials. This information is not to be used in soliciting sales from the public.